The concept of establishing a museum in a remote region of India—one that is not only geographically isolated but also prone to natural disasters such as earthquakes and cyclones—presents a complex set of challenges. Yet, it also offers a rare opportunity to engage deeply with the traditional knowledge systems of local communities. Located in Ajrakhpur, just outside the city of Bhuj in Kutch, Gujarat, in western India, the Living and Learning Design Centre (LLDC), founded in 2016, exemplifies this duality (fig. 1). Conceived as a multipurpose cultural institution, LLDC is dedicated to the preservation, revival, and continuity of the diverse craft traditions of Kutch.¹ Situated on a nine-acre campus, it houses three galleries as well as craft studios and educational spaces that collectively serve as a platform for cultural transmission and innovation.

Tracing the development of LLDC, this essay focuses on how indigenous systems of knowledge informed its planning, construction, collections, infrastructure, and modes of audience engagement. Using LLDC as a case study, it explores how the model of a global museum can be thoughtfully translated to a local context—one that is shaped by environmental precarity, cultural richness, and community resilience.

Building Trust: The Elders as Gatekeepers of Knowledge

The seed of the Living and Learning Design Centre was planted more than five decades ago in a chance encounter between the late Chanda Shroff (1933–2016) and women from the Ahir and Meghwaad Gurjar communities.² In 1969, Shroff traveled overland from Bombay (present-day Mumbai) to Dhaneti in Kutch to assist with famine-relief efforts.³ For the fifth consecutive year, Kutch—the second largest district in India—was experiencing severe drought that had resulted in an acute need for humanitarian assistance as many residents faced starvation. Despite these hardships, women arriving to collect food aid remained impeccably dressed and were hesitant to accept charity. They had nothing to exchange for the food parcels they received as they had sold most of their belongings—including valuable embroidered heirlooms passed down through generations—just to survive. 

Their pride and skills caught the attention of Shroff. Recognizing the need for a long-term solution, she asked if they would create embroidered designs on plain saris that she would then sell in Bombay, returning the proceeds of any sales directly to them. The women agreed to participate under the condition that the patterns and motifs would be outlined by Parmaben Balasara, an aarekhni artist and their designated designer.⁴ This was Shroff’s initiation into how traditional crafts, such as embroideries, were not just borne from women who sat in their homes and created them, but rather from a regulated system that relied on the wisdom and knowledge of elders from their community. Without the support of Parmaben, Shroff could not have engaged these communities (fig. 2), and it was through her steadfast support that the initial seeds were planted for LLDC, building trust with the communities through their first organization, Shrujan.⁵

Engaging Communities: The Need for a Mobile Museum

In the late 1990s, Chanda Shroff launched a precursor to the Living and Learning Design Centre through an innovative mobile museum housed in a repurposed bus, initially named the Design Center On Wheels. This initiative was instrumental in introducing the concept of a museum to the rural craft communities of Kutch, many of whom had limited exposure to formal cultural institutions. Rather than imposing an external model, the mobile museum served as a dialogic platform—demonstrating how a museum could emerge from within the community’s own knowledge systems.

The Design Center On Wheels featured a rotating display of specially commissioned panels and garments, showcasing traditional patterns and techniques in contemporary formats, all painstakingly hand-stitched by women from the various communities of Kutch (figs. 3–6) 

Encouraging the use of traditional stitches in a modern color palette and moving beyond clothing and textiles were crucial steps in teaching the women how, through the eye of a needle, to reinvigorate and expand their cultural histories using their own knowledge and experience. Between 1997 – 2003 they created over 1000 embroidered panels and over 600 garments, in a range of designs and colorways, establishing a rich visual archive of stitches and motifs. From 2003 to 2012 the Design Center On Wheels travelled across Kutch, exhibiting a rotating selection of these panels. This mobile museum not only documented craft heritage, but it also inspired renewed interest among younger generations, who began to see their cultural practices as valuable and evolving (figs. 5, 6). 

By visiting more than 100 villages and engaging more than 20,000 community members, the mobile museum played a critical role in the instruction, retention, and revitalization of an intangible cultural heritage. It laid the groundwork for LLDC’s later development by fostering a sense of ownership and participation among artisans and by demonstrating that museums could be truly inclusive and rooted in lived experience.

In 2006, Chanda Shroff was honored with the international Rolex Award for Enterprise for preserving, protecting, and safeguarding the unique embroidery heritage of Kutch and for empowering rural craftswomen. Her pioneering efforts were recognized as “one of the most successful models of social entrepreneurship in her country.”⁶

Building the Living and Learning Design Centre

With the support of the prestigious Rolex award, Chanda Shroff advanced her vision by establishing the Living and Learning Design Centre in Ajrakhpur—a village founded by the Khatri community after the devastating 2001 earthquake in Kutch. The Khatris, renowned for their intricate ajrakh block printing, had previously lived in the village of Dhamadka.⁷ However, the earthquake altered that village’s natural water sources, changing their mineral composition, which negatively affected the quality of the dyes produced there. Seeking better conditions, many Khatris relocated to Ajrakhpur, a site near Bhuj with a more suitable water supply for their craft.

Recognizing the potential of this new site, the Khatris encouraged Shroff to consider acquiring land in the same area, which subsequently led to the procurement of the plot. The location was selected not only for its proximity to the artisans but also for its potential to host a multifunctional campus. Through a process of community dialogue and environmental assessment, the land was eventually prepared for construction. Importantly, the acquisition of this property involved ongoing community collaboration and consultation, outlining the vision and plans for the site, ensuring that the initiative was embraced as a collective effort rather than an external imposition.

The acquisition of the land marked a pivotal transition for LLDC—from mobile outreach to a permanent institutional presence. It signaled a long-term commitment to the region and laid the foundation for a built environment that reflects the values of resilience, inclusivity, and cultural continuity. By embedding the institution within the living context of one of Kutch’s most iconic craft traditions—ajrakh—LLDC reinforced its mission to support and sustain artisan life through meaningful, place-based cultural infrastructure.

The architectural design of LLDC had to emphasize structural resilience, incorporating earthquake-resistant technologies alongside vernacular building practices. In doing so, it addressed environmental risks while maintaining the region’s architectural heritage. The design team, working with local engineers and artisans, aimed to ensure the building could withstand future seismic activity.

Locally sourced materials were combined with reinforced structural systems to create a hybrid approach that enhanced durability while preserving cultural continuity. The campus layout—including galleries, studios, and open courtyards—was designed to support rainwater harvesting and to optimize natural ventilation and lighting, thus reducing reliance on mechanical systems and promoting environmental sustainability. For thermal stability, the design team used bricks made from lime and fly ash. Lime mortar was prepared on-site by grinding lime with sand and cement, and this gauged mortar was used for the masonry work. Natural lime plaster, applied using traditional methods, was used in the interiors of two galleries.⁸

Although Kutch experiences a predominantly hot and arid climate, winter nights can be very cold. To regulate temperature extremes, the building plan incorporates passive cooling strategies. Fenestrations of varying sizes on the west and south sides allow winter sunlight while minimizing summer heat and enhancing ventilation. Shaded passageways offer cooler zones, and rainwater harvesting tanks collect approximately 500,000 liters annually, supplemented by onsite wastewater management.

By embedding resilience into its architecture, LLDC exemplifies how cultural institutions can be both context-sensitive and future-ready. The building itself serves as a pedagogical tool, demonstrating how indigenous knowledge and modern engineering can converge to create spaces that are safe, sustainable, and symbolically rich.

Documenting the Collections 

Alongside the building of the Living and Learning Design Centre, work was begun on documenting the collections in readiness for the gallery displays. Of particular importance were the specially commissioned embroidered panels initiated through the Design Center On Wheels. Each piece was systematically photographed and catalogued, including details such as the maker’s name, community affiliation, and pattern type, preserving the unique identities and cultural significance of each motif, such as the scorpion at the midway point on either side of the central medallion in figure 5. Oral interviews were conducted in Kutchi—a dialect that has no written script—and were later translated into Gujarati and then English. These interview transcripts were also digitized to ensure comprehensive recordkeeping. This time-consuming process could only be overseen through locally recruited teams composed of members of the communities themselves. In doing so, LLDC has been able to capture and contextualize some of the region’s most intricate embroidery as markers of its ecosystems and holistic way of living, heralding a break from previous museological practices. Importantly, many of the team at LLDC are multilingual and have the advantage of being able to speak Kutchi. By sitting with the community members, sharing food, and listening to intergenerational stories of how their crafts have changed over time, they have slowly collected facts, piecing them together over days, months, and years. To date, the communities that are being documented (an ongoing process with varying degrees of completion) are the Ahir (within which are the subgroups of Pranthadiya, Machhoya, Boricha), Meghwaad Gurjar, Sodha and Jadeja, Rabaari (including the subgroups Debariya, Kaachhi, Vagadiya, and Bhopa), Meghwaad Maaru, Jat (Garasiya, Danetah, Fakirani, and Haajani), Rau Node, Mutwa, and Halepotra. 

By actively recruiting staff from within these communities, LLDC has been able to ensure and conserve a granular level of knowledge that has been authentically verified at each stage. This practice remains ongoing, safeguarding cultural heritage through grassroots representation and local expertise. Additionally, the collection continues to expand through the acquisition and donations of personal traditional garments and artifacts from the communities as well as those made for commercial sale and the repatriation of antique garments and crafts from Kutch, previously held in Western public and private collections.

Storing the Collections

The collections at the Living and Learning Design Centre are housed in purpose-built, specialized facilities, with the natural materials of the building and construction serving as active agents, conducive to regulating the temperature and light levels. To ensure the collections are protected from pest infestations, natural preventive methods that use local indigenous insect-repelling herbs are employed. Since traditional Western materials like Melinex are unsuitable for the climate, finely woven unbleached cotton and herb-filled pouches are placed within the storage units, and to minimize contamination, visitors and staff must enter barefoot: No outside footwear is allowed inside the archive.⁹

Programming at the Living and Learning Design Centre

The Craft Studio and Hands-On gallery at LLDC serve as dynamic spaces for the transmission, experimentation, and celebration of Kutch’s rich craft traditions. Designed not merely as a production unit but also as pedagogical and collaborative environments, these spaces facilitate a range of activities bridging traditional knowledge and contemporary practice.

Workshops are regularly conducted in the Hands-On gallery, bringing together master artisans, apprentices, students, and visiting designers. These sessions focus on skills transmission, enabling younger generations to learn intricate techniques such as ajrakh block printing, embroidery, felting, spinning, weaving, and dyeing. The studio also functions as a site for experimentation, as a place in which artisans are encouraged to innovate with materials, motifs, and forms while remaining rooted in traditional aesthetics.

Community engagement is central to the Craft Studio’s ethos. Local residents and artisans are invited to observe and participate in open-studio days, fostering a sense of shared ownership and cultural pride. Collaborative projects with design institutions and nongovernmental organizations create opportunities for cross-cultural dialogue and economic empowerment. Through its multifaceted programming, the Craft Studio and Hands-On gallery exemplify LLDC’s mission to sustain living traditions by embedding them in spaces of learning, creativity, and community interaction.

Currently, there are approximately 30 active crafts in Kutch, encompassing textiles, vegetal materials, metals, and pottery. Each craft is maintained and utilized, with traditional techniques adapted to suit the available natural resources. LLDC includes these practices as a central aspect of its programming.

Throughout the year, various programs take place, featuring live and performing arts such as dance, drama, music, and film screenings as well as academic conferences and award ceremonies that recognize the work of local artisans. The Winter Festival is an annual major event bringing together traditional craft communities from across India.

Sustaining the Longevity of Craft: Community and Cultural Resilience

The Living and Learning Design Centre offers a compelling model for rethinking museum practice in rural and environmentally sensitive contexts. The pioneering work of the late Chanda Shroff continues under the leadership of her daughter, Ami Shroff. By integrating indigenous knowledge systems into its architectural design, curatorial strategies, and community engagement, LLDC challenges conventional museological frameworks that often prioritize static preservation over dynamic cultural continuity. Its establishment reflects a deliberate effort to create a space that is not only resilient to seismic and climatic disruptions but also responsive to the sociocultural fabric of the region.

The Centre’s infrastructure—characterized by its use of local materials, vernacular construction techniques, and participatory planning—demonstrates a contextually grounded approach to sustainability and resilience. Furthermore, LLDC’s hybrid functionality as a museum, educational hub, and craft studio positions it as a site of both cultural preservation and economic empowerment. It facilitates intergenerational knowledge transfer and supports the livelihoods of artisans engaged in traditional crafts such as embroidery, weaving, and block printing (to name but a few), each one a complex and historically rich practice unique to the region.

In translating a global institutional model into a locally embedded framework, LLDC contributes to a broader discourse on culturally responsive heritage infrastructure. It underscores the importance of ecological sensitivity, community participation, and cultural specificity in the development of museums that serve not only as repositories of history but also as living systems of learning and innovation. As such, LLDC offers valuable insights for scholars, practitioners, and policymakers seeking to design inclusive and resilient cultural institutions in the Global South.

This essay stems from the Contemporary and Modern Art Perspectives (C-MAP) Bombay/Mumbai initiative at MoMA. The 2024-2026 Bombay/Mumbai program was conceived and organized by Ananya Sikand (C-MAP Bombay/Mumbai Fellow) and Lucy Gallun (Curator, The Robert B. Menschel Department of Photography). Read more about C-MAP here.

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